Crafty wanted to send out a semi-recurring newsletter that simply made their clients smile throughout the day and didn’t have any sales agenda. The only direction was to create something funny that had nothing to do with selling Crafty. This was the Holiday edition I created.

In an effort to increase sales and spread brand awareness, I created a 3-part drip campaign for the Crafty sales team. We created and tested many different campaigns, but this one was the most successful.

To increase communication with Crafty’s existing clients and to keep them engaged, I started a newsletter to update clients and followers on Crafty-related news. Click the image to read the full newsletter.